Design combined with collaborative effort is the key for innovation
Anna Tuomaala is a womenswear designer based in London,
working with fashion brands in ready-to-wear, swimwear, lingerie & print.
All services provided are tailored to
each brand's DNA. Always original, never conventional.
Every project is rooted in unique, brand based storytelling,
with an emphasis on creating thoughtful and carefully crafted products,
and sustainability in mind.
CREATIVE DIRECTION
Product and range building (womenswear, swimwear, lingerie & print)
Brand development
Creation of material, colour and mood boards
Strategic and operational advice
Art direction for content creation
INNOVATION
Accompanying start ups in product creation
Ability to build remote teams for product innovation
Material direction and sourcing support with expertise in responsible design practices
TEAM CREATION & MANAGEMENT
Putting together winning teams of industry professionals to support in your brand creation – freelance design, sourcing and production
Leading and managing design teams through clear OKRs and a culture of collaboration
DESIGN
Responsible design for women’s multiproduct RTW collections
Responsible design for swimwear, lingerie, print
Technical drawings & product range line-ups
Arrangements for pattern cutting, fitting sessions
EDUCATION
Available for workshops and lectures to help students entering the fashion industry
Topics include portfolio preparation, CV creation, illustration and drawing skills, sustainability and circular economy, print & fashion design skills
REFERRALS
Drawing on an extensive network built over years of successful collaborations to connect you with great individuals and partners for all stages of the design process