Design combined with collaborative effort is the key for innovation

Anna Tuomaala is a womenswear designer based in London,
working with fashion brands in ready-to-wear, swimwear, lingerie & print.

All services provided are tailored to
each brand's DNA. Always original, never conventional.

Every project is rooted in unique, brand based storytelling,
with an emphasis on creating thoughtful and carefully crafted products,
and sustainability in mind.
CREATIVE DIRECTION
  • Product and range building (womenswear, swimwear, lingerie & print)
  • Brand development
  • Creation of material, colour and mood boards
  • Strategic and operational advice
  • Art direction for content creation
INNOVATION
  • Accompanying start ups in product creation
  • Ability to build remote teams for product innovation
  • Material direction and sourcing support with expertise in responsible design practices
TEAM CREATION & MANAGEMENT
  • Putting together winning teams of industry professionals to support in your brand creation – freelance design, sourcing and production
  • Leading and managing design teams through clear OKRs and a culture of collaboration
DESIGN
  • Responsible design for women’s multiproduct RTW collections
  • Responsible design for swimwear, lingerie, print
  • Technical drawings & product range line-ups
  • Arrangements for pattern cutting, fitting sessions
EDUCATION
  • Available for workshops and lectures to help students entering the fashion industry
  • Topics include portfolio preparation, CV creation, illustration and drawing skills, sustainability and circular economy, print & fashion design skills
REFERRALS
  • Drawing on an extensive network built over years of successful collaborations to connect you with great individuals and partners for all stages of the design process

Currently open to new projects,
focusing on responsible brand and product creation
in ready-to-wear, swimwear, lingerie and print.

YOU WANT TO WORK TOGETHER?
Feel free to send me a message!
+44 787 434 7749
anna-at-annatuomaala.com

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COPYRIGHT © ANNA TUOMAALA 2023-24